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COMM 362 Media Kit | Portfolium
COMM 362 Media Kit
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April 24, 2023 in Public Relations
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This media kit publicizes Cal State Fullerton’s club: the Public Relations Student Society of America (PRSSA), through unofficial promotional materials. The kit includes a Public Relations plan, a blog post, and a PSA script for CSUF’s PRSSA.
- The PR plan outlines objectives, key messages, audiences, and tactics the organization plans to use to improve its public image. My group came together and sought out ways that CSUF’s PRSSA club could be improved and how we could outline those objectives. In the PR plan, I contributed to the problem/opportunity statement based on gathered research and data. This set up the following organizational procedures within the plan. Upon completing this assignment, I learned the importance of the research process, which is the foundation of the rest of a PR plan and will dictate how specific/practical the following efforts are.
- The blog post’s purpose was to improve the lives of Cal State Fullerton’s PRSSA members. My group and I aimed to grab students’ attention about the club and inform them of ways that PRSSA was improving itself and students’ lives. In the blog post, I was responsible for header #3: Reminders Sent via Text. I incorporated research and persuasive language into my portion, urging readers to sign up for PRSSA. The blog post taught me how to write for the internet and make information digestible for online readers.
- The PSA package features a public service announcement, radio contacts to which this information would be sent, and a letter reaching out to one of the stations. My group’s PSA is meant to better the lives of our target audience, PR students at CSUF. In the PSA package, I helped compose 15, 30, and 60-second scripts (in paragraph form), raising awareness about collegiate stress in planning a PR career and how CSUF’s PRSSA could help. This package demonstrates my ability to display persuasive language sympathetically, thus persuading readers/listeners to comply. This assignment taught me how to adjust my writing style to fit an audible environment.
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Hailey Gough

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