Our websites use cookies. By continuing, you agree to their use. See details
Case Study 4.1- Starbucks Statistical Analysis | Portfolium
Case Study 4.1- Starbucks Statistical Analysis
favorite 0
visibility 42
November 16, 2017 in Statistics
1 / 1
In an attempt to attract more customers to increase revenue, Starbucks introduced a new, milder, brew of coffee. The idea was to offer a more mild cup of coffee with a smoother finish to it. However, the strategy downplayed the company's more classic brew that customers were used to. Initially the milder brew was the only option for customers in the afternoon. This assignment was to calculate and interpret the data as well as determine whether to support Starbuck's decision to offer the bolder brew again in the afternoon.
© 2025 • All content within this project is strictly the property of Matthew Ramirez and is not for public use without permission. Report Abuse

Comments

Matthew Ramirez

3 Skills